Formats

Disney Channel sets timer on first baking series with Tastemade

The House of Mouse is getting into the culinary competition game with Disney Magic Bake-Off, and has also picked up a medical adventure series in India.
April 28, 2021

Aiming for a summer premiere, Disney Channel is hard at work on its first-ever baking competition series Disney Magic Bake-Off.

The company has teamed up with food-focused prodco Tastemade on this unscripted live-action series for six- to 14-year-olds that will pit junior bakers against each other in a series of challenges to create cakes inspired by Disney’s brands.

High School Musical: The Musical: The Series star Dara Reneé (pictured), Issac Brown (Raven’s Home) and Disneyland chef Graciela Gomez will co-host the 13-episode bake-off, which is in production now with Emily Mraz (Broken Bread), Joey Lucas (Beyond the Block) and Julie Reading (Alien News Desk) executive producing.

Tastemade, which created the series, operates a network of food-focused channels on streaming and mobile platforms that reach more than 300 million monthly viewers, according to a release.

Cooking shows have been at the top of the menu for kids entertainment companies lately as they compete for co-viewing audiences. Recently launched SVOD discovery+ ordered a new cooking comedy called Duff’s Happy Fun Bake Time from The Jim Henson Company in March, and Nickelodeon greenlit stop-motion series The Tiny Chef Show from Imagine Kids & Family last year.

From Kidscreen’s Ryan Tuchow

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