John Holdridge has been named managing director, U.S. of digital content agency and media network Little Dot Studios, effective immediately.
Based in Los Angeles, Holdridge was formerly Fullscreen’s general manager of brand services, overseeing a 300-person team that helped brands create, distribute, and monetize content on social.
In his previous Fullscreen positions as VP and SVP of the company’s video services team, he was responsible for growing the client base to over 100 Fortune 500 clients that included NBCU, Uber, Mattel, Netflix, HP and Disney.
He will be joined at the All3Media company by ex-Fullscreen colleagues James Norell, the newly appointed SVP, business operations and strategy, and Jordan Benedict, who becomes SVP, content development and strategy.
Holdridge will report to Holly Graham, who returns to the UK in the newly created role of chief business officer following three years Stateside at Little Dot Studios.
Consisting of more than 350 team members across the U.K., U.S., Germany and Asia-Pacific, Little Dot Studios offers strategic consultancy, social agency services and in-house production.
Working with entertainment, sports and consumer brands, Little Dot creates content for over 600 YouTube channels with Roku, Samsung TV Plus and Amazon to deliver six billion organic views a month with corporate partners NBC Universal, Warner Bros., Amazon Prime Video, Google, Viacom, Discovery, Hulu and Gordon Ramsay, as well as Net-A-Porter, Farfetch, Brewdog, Coca Cola, Hugo Boss, and Gagosian.
Upon joining the Little Dot Studios team, Holdridge commented:
“Storytelling and creating meaningful content experiences has become the foundation for businesses in this new digital space. Little Dot Studios has built a phenomenal name globally building out these services and the US team is perfectly poised to drive massive scale in the coming years.”
Dan Jones, CEO of Little Dot Studios, added:
“(John’s) pedigree is unparalleled and his vision for the future of Little Dot Studios in the US is hugely exciting. We have a roster of the world’s best entertainment partners, and now have the opportunity to grow this group, and apply our collective experience to consumer brands across social platforms.”
Little Dot Studios runs a digital broadcast network of more than 30 channels across social platforms and OTT video on-demand services; licenses over 15,000 hours of hand-picked long-form content that was watched by over 400 million viewers in 2020.