People/Biz

IMDb TV ramps up original content with three upcoming unscripted series

Amazon-owned IMDb TV is prepping three unscripted series as it continues to ramp up its original content offering. Announced as part of Amazon’s first NewFronts presentation on Tuesday (May 4), the ...
May 5, 2021

Amazon-owned IMDb TV is prepping three unscripted series as it continues to ramp up its original content offering.

Announced as part of Amazon’s first NewFronts presentation on Tuesday (May 4), the series include Luke Bryan: My Dirt Road Diary, a five-part miniseries about the award-winning country music star; Bug Out, a true-crime docuseries from The Cinemart; and an original home design series from interior designer Jeff Lewis.

Luke Bryan: My Dirt Road Diary tells Bryan’s story about his road to success amid a series of ups and downs. The series, directed by Michael Monaco, is set to debut this summer. Bryan and Kerri Edwards serve as executive producers with Endeavor Content.

Bug Out covers a heist of $50,000 worth of rare live insects from a Philadelphia Bug Zoo, delving into the world of exotic bug smugglers, dealers and collectors. Jenner Furst, Julia Willoughby Nason and Michael Gasparro serve as executive producers, with Ben Feldman directing the series.

Finally, the untitled project from designer Jeff Lewis plans to showcase interesting home design and innovation, and high-maintenance celebrity clientele. The series is Lewis’ first original project for streaming TV. The series is executive produced by Jeff Lewis, Allison Grodner and Rich Meehan with Fly on the Wall Entertainment. Billy Taylor will serve as the series’ showrunner.

“These projects mark an impressive and exciting growth moment for IMDb TV. The caliber of talent and the variety of content is a brand hallmark for us as we look to diversify the entertaining and broadly appealing offerings available on the service,” said Lauren Anderson and Ryan Pirozzi, co-heads of content and programming at IMDb TV in a statement.

IMDb TV’s slate of unscripted series already includes originals such as Moment of Truth and Top Class: The Life and Times of the Sierra Canyon Trailblazers, which was greenlit for a second season on Tuesday.

Amazon’s NewFronts presentation also announced that Amazon OTT reaches more than 120 million monthly viewers. This is up from 20 million in January 2020, which Amazon attributes to new content sources such as Twitch, and organic viewership.

IMDb TV has seen its viewership increase 138 per cent year over year, Amazon reported. The company added that 62 per cent of IMDb TV viewers are 18 to 49 years old, and that its viewers spend 5.5 hours per week on average on the streaming service.

More expansion is coming for IMDb TV this summer with its standalone app launching on mobile for Android and iOS services.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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