Westbrook Inc. — the mediaco founded by Will and Jada Pinkett Smith, Miguel Melendez and Kosaku Yada — has upped Jesse Uram to senior vice president, growth from his former role as VP of business development.
In his new role, Uram (pictured) will leverage Westbrook’s industry relationships to incubate, launch and scale new strategies, growth opportunities and partnerships across Westbrook Studios, Westbrook Media, and Good Goods that are synergistic with the company’s overall mission.
“We couldn’t be happier to recognize Jesse and the integral role he has had in Westbrook’s growth over the past few years,” said Tera Hanks, president of Westbrook. “He is an incredibly savvy, passionate leader whose creativity continues to position Westbrook at the forefront of an ever-evolving industry. We are thrilled to work alongside him as we continue to build this company and create content that empowers artists and connects the world.”
“Working at Westbrook has been a dream,” said Uram. “In under two years, we’ve established ourselves as innovators across the entertainment landscape, pushing the limits of what’s possible and merging traditional media with bold ideas and exciting new formats. I look forward to all that we will accomplish next.”
Uram has been with Westbrook since its launch in 2019, serving as the vice president of business development. Most recently, Uram brought Samsung, Hulu, and BBH together for the photography competition show, Exposure, serving as an executive producer on the series which launched April 26.
Uram also executive produced Facebook’s “Vote-A-Thon 2020!” and helped close a 3-year deal for Red Table Talk, also with Facebook, that included a companion podcast with iHeartMedia among other projects.
Uram joined Westbrook from CAA where he was an executive on the Global Client Strategy team.
Photo: Nicole Murphy