The Peacock brand has inked an overall talent and development deal with multihyphenate global superstar Miley Cyrus.
Part of the agreement includes a first look deal between NBCU Television and Streaming and Hopetown Entertainment, the prodco owned by Cyrus (pictured) and her mother, Trish.
The partnership will span genres with projects across scripted and unscripted throughout NBCU’s Television and Streaming Entertainment portfolio, which includes NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA and Peacock. Within this ecosystem, Cyrus will be able to leverage her talents as producer, performer and host across network, cable, streaming and syndication programming.
Cyrus is one of the most influential artists in pop culture with about 130 million Instagram followers. She has six #1 albums including her 2013 Grammy-nominated album Bangerz, which is also certified 3x platinum in the U.S. In addition, she has had an impressive five sold-out world tours throughout her career.
The agreement also includes three specials for Cyrus across the portfolio, the first of which will be “Stand By You,” a Pride Concert Special, exclusively for Peacock. The one-hour special, filmed in Nashville, will present Cyrus singing a collection of her hits as well as classics.
“Miley is the true definition of a multi-hyphenate superstar and her Pride special, ‘Stand By You’ for Peacock is the perfect way to kick off this incredible partnership,” said Susan Rovner, chairman, entertainment content, NBCUniversal Television and Streaming, in a released. “The creative possibilities for Miley across our portfolio are literally endless and we can’t wait to collaborate on amazing projects across genres with her, Tish Cyrus’s Hopetown Entertainment and Adam Leber for Rebel.”
Adds Cyrus, “I have had an incredible long-lasting relationship with NBC for years! Many memorable moments in my career have been shared and supported by NBCU! This feels like a natural progression and I am looking forward to creating content that we love and hope everyone who watches does too! We’re starting this journey together with a Pride special on Peacock to celebrate a month we both want to highlight with this concert event!”
(Photo by Leon Neal/Getty Images)