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Issa Rae’s Hoorae Media sets up two non-fiction series at HBO Max

HBO Max is partnering with Emmy and Golden Globe nominee Issa Rae (Insecure) on two unscripted series, a Project Greenlight reboot and Sweet Life: Los Angeles. Project Greenlight has an eight-episode order and is ...
May 18, 2021

HBO Max is partnering with Emmy and Golden Globe nominee Issa Rae (Insecure) on two unscripted series, a Project Greenlight reboot and Sweet Life: Los Angeles.

Project Greenlight has an eight-episode order and is being billed as a reinvention of the critically acclaimed Miramax and HBO docuseries. The original show was produced by Matt Damon and Ben Affleck and ran for four seasons. The show aired on HBO in 2001-03, moving to Bravo for one season in 2005, before returning for its final season at HBO in 2015.

The rebooted Project Greenlight will focus on the next generation of female filmmakers who are given the chance to direct a feature film. Rae (pictured) will appear in every episode as an executive producer, providing guidance and mentorship to these aspiring filmmakers. The finished film will then premiere on HBO Max

“At HBO Max, we are committed to providing a platform for diverse, up-and-coming talent. Issa is uniquely skilled in this space, and we are thrilled to be partnering with her and Miramax as a promising group of filmmakers is inspired and challenged with their biggest opportunity yet,” Jennifer O’Connell, executive vice president, non-fiction and live-action family, HBO Max said in a statement.

“By relaunching the iconic Project Greenlight with the brilliant Issa Rae and HBO Max, we continue our efforts to mine the Miramax library and create exciting, groundbreaking new content as well as forge opportunities for a new generation of innovative voices to be heard,” added Marc Helwig, head of worldwide television, Miramax.

Project Greenlight is produced by Hoorae, Rae’s media company, and Miramax. The series is executive produced by Rae and Montrel McKay through Hoorae, along with Jonathan Berry and Dave Becky through 3 Arts Entertainment. Amanda Klein, SVP of development, is shepherding the project for Miramax TV. Sara Rastogi serves as a co-executive producer through Hoorae.

The second series, Sweet Life: Los Angeles, follows a group of young, ambitious Black friends showcasing their relatable, authentic and sometimes stumbling mid-20s moments as they embrace the joy and struggles of love and family, while building their careers as tastemakers and influencers in the city where they grew up.

“We’re so proud to present a grounded and fun slice of young Black L.A. life. We hope the HBO Max audience will relate to and fall in love with this group of friends as much as we have,” Rae said in a statement.

Sweet Life: Los Angeles is produced by Hoorae; Main Event Media, an All3Media America Company; and Morning Dew Pictures. Issa Rae, Montrel McKay, Jimmy Fox, Sheri Maroufkhani, Leola Westbrook and Sun de Graaf serve as executive producers. Rajah Ahmed and Pyongson “Sunny” Yim serve as co-executive producers. Sara Rastogi and Ashley Calloway serve as producers.

(Photo by Gabe Ginsberg/Getty Images)

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