In an effort to highlight underrepresented groups across the film and TV industry, production jobs platform Staff Me Up is launching a new initiative called Coded For Inclusion.
The initiative will expand Staff Me Up’s hiring platform to address challenges of equal representation in the film and TV industry’s hiring process. Known for its work in the unscripted space, Staff Me Up plans to expand into the scripted arena, providing tools for agents and managers, as well as for people looking for work. The platform currently lists 350,000 crew profiles.
The initiative will use the racial and social justice equity expertise of organizations such as employment database Hue You Know and Color Of Change, the largest online racial justice organization in the U.S., to remove barriers to entry for historically under-represented groups including BIPOC, women, LGBTQ+ people, people with disabilities and active military or veterans.
Coded For Inclusion is also led by an alliance of supporters that include Michael B. Jordan’s Outlier Society Fellowship, AMC Networks and Endeavor Content.
As part of the new initiative, Staff Me Up will work with media companies to expand and deliver on diversity commitments, ensure fair distribution of job opportunities, and ensure job seekers from historically under-represented backgrounds are directly invited to apply for open positions.
Staff Me Up also announced its plans to expand its diversity and inclusion analytics for production companies and studios, which will measure progress in different companies’ commitment to diversity within their hiring practices.
“To accelerate the pace of change, we need to accelerate the pace of building the infrastructure of change,” said Amity Paye, leader of the #ChangeHollywood initiative at Color Of Change, in a statement.
“This job matching platform has the potential to break the cycles of discriminatory hiring in the industry, providing the infrastructure that hiring managers need to make good on their parent companies’ commitments to achieving diversity and equity in the industry. That diversity not only affects the people working in the industry, but it affects the content the industry produces, which influences people all over the world.”
“In Hollywood, it’s about who you know. This exact notion is what has perpetually excluded those from historically underrepresented backgrounds,” said Aisha Thomas-Petit, Chief Diversity, Equity and Inclusion Officer, AMC Networks.
“Staff Me Up solves for exclusion by familiarity and gives hiring managers and diverse talent visibility to one another. AMC Networks is proud to be a contributor to what we believe will be a game-changing platform that bridges the networking gap and opens pathways for historically underrepresented people to be seen and hired.”
“I’m excited to give more agency to job seekers,” added Hue You Know founder Bree Frank. “With this evolution, we can remove the barriers and build a more efficient and direct pipeline to equitable, diverse and inclusive opportunities in front and behind the camera.”
The new initiative comes after Staff Me Up and Hue You Know formed an alliance with non-fiction producers trade association NPACT last year to “broaden and diversity” the non-fiction production talent pool.
The first phase of Staff Me Up’s new initiative will focus on scripted film and TV in the United States. Subsequent phases will include launches in Canada and Europe.
“For the past 18 years, Staff Me Up has been a pillar in the unscripted community,” said Daniel Rosenberg, vice president of business development and strategic alliances, Staff Me Up. “And as we continue to transform, we hope to be a catalyst that dismantles the default and transforms how hiring is done in the industry.”