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Barcroft Studios, Calico team for Alice Gu-directed Snap series “As I Am”

Factual producer Barcroft Studios and Calico have partnered to coproduce the unscripted series As I Am for Snap. Directed by Alice Gu, director of The Donut King, the six x six-minute ...
May 25, 2021

Factual producer Barcroft Studios and Calico have partnered to coproduce the unscripted series As I Am for Snap.

Directed by Alice Gu, director of The Donut King, the six x six-minute series follows six individuals who shed light on and celebrate the diverse experience of being Asian American in 2021.

Each episode follows a central character as they share their culture and history, challenge stereotypes and address discrimination and hate crimes — from a campaigner fighting to protect senior citizens from violence to a stand-up tackling stereotypes of Asians in comedy.

Executive producers are John Farrar for Barcroft Studios and Danny Lee for Calico. Ellie Winstanley and Alex Mucadum are producers for London-based Barcroft Studios, part of Future plc.

As I Am is Barcroft Studios’ fourth Snap Original, following Mind Yourself, Frontline Heroes and Free Tuition.

“As a first-generation Asian American who grew up in the face of racism, this recent wave of hate crimes stoked by fear has turned the clock back dramatically,” Calico’s Lee said in a statement.

“Thanks to our partners at Snap and Barcroft for taking the initiative in addressing the problem organically by providing a platform to show Asian Americans as multidimensional, and ultimately proving we are not your enemy.”

Los Angeles-based Calico is a BIPOC-owned production company and branded agency behind such titles as Hulu’s Defining Moments; 30 for 30′s Friedman’s Shoes; PBS’s Breaking Big; Netflix/Red Bull TV’s After the Raids; and Complex’s Sole Origins.

Photo: Jenna Dupuy in As I Am

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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