People/Biz

Discovery, WarnerMedia merged company unveils name

The company that formed as a result of one of the biggest entertainment industry mergers of recent memory now has a name. Warner Bros. Discovery is the chosen moniker for the company ...
June 1, 2021

The company that formed as a result of one of the biggest entertainment industry mergers of recent memory now has a name.

Warner Bros. Discovery is the chosen moniker for the company that will form out of the recent surprise merger of WarnerMedia and Discovery Inc.

David Zaslav – current president and CEO of Discovery Inc. and the future CEO of the new company — unveiled the brand from the Warner Bros. studio lot in Burbank. In addition to the name, the initial wordmark for the company — “the stuff that dreams are made of” — was also shared. The phrase is a nod to an iconic film within the Warner Bros. catalog, 1941′s The Maltese Falcon.

“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world — that is what the company will be about,” said Zaslav in a statement.

“We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration.

“There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family,” he added. “We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre –- and across any platform: film, television and streaming.”

The entertainment brands that will be included in Warner Bros. Discovery’s portfolio, once the deal closes, includes HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TLC, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC, Animal Planet, ID and many more.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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