DAZN executive Jamie Horowitz is joining WWE to oversee original content, including unscripted and scripted, for digital and social media.
The wrestling media and entertainment company also tapped Matt Drew — formerly DAZN’s EVP of rights acquisition — as senior vice president, international, and Samira Shah as general counsel and corporate secretary.
As executive vice president, development and digital, Horowitz will be responsible for WWE Studios in Los Angeles.
Most recently, the executive served as EVP, global content, at sports streaming service DAZN. In that role, he oversaw the company’s original programming, social content and editorial strategy.
Drew, meanwhile, is charged with growing WWE’s brand and business outside the U.S. In addition to managing the company’s global media partners, he’ll also work with other executives to devise WWE’s international strategy for live events, digital, consumer products and new revenue opportunities.
At DAZN, Drew was responsible for the streaming platform’s rights portfolio and partnerships across the Americas, Europe and Asia, managing relationships with the NFL, NBA, MLB, NHL, LaLiga, Bundesliga and F1, among others.
In March, WWE Studios partnered with A&E for a ten-week programming block featuring eight original feature length documentaries under the network’s ‘Biography’ banner. The studio’s other unscripted credits include Fight like a Girl (Quibi) and E!’s Total Bellas.