Free global non-fiction streaming platform Documentary+ has unveiled plans to share comprehensive viewer data and other audience insights directly with filmmakers.
Filmmakers whose work is on the XTR-owned service will be able to request personalized reports about how their films have performed, including data on cities and regions where it’s streamed, the age groups watching it, viewers’ gender identity, related films also streaming on the service, and more.
Documentary+ says the move makes it the first major platform to offer this kind of transparency to filmmakers and calls it the start of a new era in which filmmakers and distribution platforms can work closer as partners, particularly at a time when most streaming services closely guard viewership data or only provide small glimpses. The idea is to help filmmakers and producers better understand their audiences and which content formats are most impactful in driving reach, providing insight for their planning for future productions.
“Corporate streaming platforms use the data from films to influence their content strategies — but they keep it away from the filmmakers. We believe filmmakers should have that same access and let them do what they want with it — hopefully even use it to influence what they think about their future art,” said Bryn Mooser (pictured), Documentary+ and XTR CEO, in a release. “We are the first platform to share data with filmmakers, I hope it creates a trend for the rest to follow.”
Added Turner Ross, co-director of the film Western, one of the top performing films on Documentary+: “It’s a simple parting of the curtain that shouldn’t be revolutionary: They give a platform to our work, that platform garners an audience, we learn who our audience is. It’s a simple democratic notion of transparency. What a novel idea.”