Global streamer Netflix is teaming with director R.J. Cutler (Billie Eilish: The World’s a Little Blurry; Belushi; The September Issue) for a docuseries based on Time magazine writer Jamie Ducharme’s book, Big Vape: The Incendiary Rise of Juul.
Produced by Amblin Television, This Machine (an Industrial Media company) and Time Studios, the docuseries will chart the rise of e-cigarette start-up Juul, created by two Stanford students, and the controversy surrounding the company’s products as it rose to become a multi-billion dollar cornerstone of the vaping industry.
Ducharme, who covers health, science and medicine for the U.S.-based newsmagazine, has written extensively on vaping. Her book, released in May and published by Henry Holt & Co., was optioned by Amblin last year, with Cutler boarding the project in February.
Besides Cutler, who serves as executive producer as well as director, EPs for the project are Darryl Frank and Justin Falvey for Amblin Television, Elise Pearlstein and Trevor Smith for This Machine, and Ian Orefice and Rebecca Teitel for Time Studios.
The news was first reported by Deadline.