Welsh indie Wildflame Productions has appointed Llinos Griffin-Williams to the role of creative director.
Griffin-Williams (pictured) will lead the company’s push to expand its engagement with SVODs and broadcasters globally. She’ll also be looked to build upon Wildflame’s existing relationships with UK networks.
The appointment is part of Wildflame’s international growth strategy and the development of its creative team to secure future UK factual commissions. She’ll begin her new role at the start of July.
Griffin-Williams first joined Wildflame in 2018 as executive producer of factual and international co-productions. The most recent co-production she executive produced was Yellowstone Supervolcano: American Doomsday, which is the company’s first commission for Discovery+ and will broadcast Thursday (June 24).
She helped spearhead the company’s move into international content development, and executive produced a slate of factual shows for domestic and global broadcasters. A BAFTA-winning executive producer, her appointment follows a series of international commissions, UK network programming and a slate of domestic content.
“In a relatively short space of time, Llinos has helped us transform our relationships with SVODs and global platforms,” said Paul Islwyn Thomas, Wildflame CEO.
“Her work has already resulted in high-profile projects for Discovery+, Smithsonian Channel/ViacomCBS and Science Channel. She has not only forged new relationships with global broadcasters, but also expertly navigated the editorial and technical challenges which high-profile productions and co-productions inevitably bring.”
Griffin-Williams also executive produced Channel 5′s new travelogue Wonderful Wales with Michael Ball.
Previously, Griffin-Williams worked for the BBC as an educational consultant before becoming a researcher and assistant producer for various indies. She also worked for Green Bay Media as a production manager on the BBC Wales/BBC2 series The Story of Wales, and eventually became the company’s head of content.