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McCarthy, Robbins, Cheeks expand remits in “simplified” ViacomCBS global structure

ViacomCBS is unifying its U.S. and international businesses under a simplified global leadership structure, which will see expanded remits for MTV Entertainment Group president Chris McCarthy and CBS president and ...
July 1, 2021

ViacomCBS is unifying its U.S. and international businesses under a simplified global leadership structure, which will see expanded remits for MTV Entertainment Group president Chris McCarthy and CBS president and CEO George Cheeks, as well as president of kids and family content Brian Robbins.

Under the restructuring, McCarthy and Robbins are being promoted to the role of president & CEO, with global oversight for their respective brand groups, MTV Entertainment Group and Nickelodeon.

george cheeks
Cheeks, meanwhile, as president and CEO of CBS, will expand his role to assume responsibility for a global content strategy across ViacomCBS’ free to air networks around the world.

McCarthy, Robbins and Cheeks will continue to report to Bob Bakish, president & CEO, ViacomCBS, and work closely with Raffaele Annecchino, president & CEO of ViacomCBS Networks International (VCNI), with international brand leadership to be realigned under the new structure.

Also, Dan Cohen, president of ViacomCBS Global Distribution Group, will add distribution of ViacomCBS International Studios content to his group’s mandate, which will now oversee all ViacomCBS content licensing and distribution globally.

barbarazaneri
Barbara Zaneri, meanwhile, takes the role of chief program acquisitions officer for ViacomCBS, with an expanded role leading all acquisitions globally across linear, streaming and pay. Zaneri will continue to report to McCarthy and partner closely with leaders across ViacomCBS and VCNI.

“These changes enable a truly global approach to brand management, content acquisitions and licensing across ViacomCBS’ networks around the world,” said Bakish in a statement. “With a global reach of 4.1 billion cumulative homes in over 180 countries, our globally aligned leadership structure will ensure that our internationally recognized brands and content are ubiquitous across every platform and every market.”

The move follows last week’s news from ViacomCBS, which saw seven execs, including Cheeks and McCarthy, take on new roles with streaming service Paramount+ in addition to their network group remits. Cheeks was named chief content officer for news and sports in that reorg, with McCarthy named chief content officer, unscripted entertainment and adult animation.

As well, ViacomCBS appointed Tanya Giles, formerly general manger of MTV Entertainment Group, to chief programming officer, streaming. In this role, she’ll work as as centralized programming head to chart global content strategy for Paramount+ and for Pluto TV, reporting to ViacomCBS streaming president and CEO, Tom Ryan.

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