BritBox International, a joint venture streaming service owned by ITV and BBC Studios, appointed Diederick Santer as its new international chief creative officer, the company announced on Tuesday (July 13).
Santer was formerly CEO of UK-based TV prodco Kudos. He oversaw programs like the International Emmy Award-winning Man in an Orange Shirt, Channel 4′s Humans, International Emmy-nominated Apple Tree Yard, Tin Star for Sky Atlantic, and Gunpowder and The Boy with the Topknot for the BBC.
He’ll join BritBox in September to oversee all aspects of programming on the SVOD service, globally, including commissioning and acquisition across all genres and for all markets outside the UK. Santer’s role will include building production and distribution relationships with the UK creative sector to secure a future pipeline of series to accelerate BritBox’s international growth as part of a planned rollout in more countries. Santer will work under BritBox International CEO Reemah Sakaan.
“Diederick is a critical new appointment for us as we drive the scale and editorial ambition of BritBox International,” Sakaan said in a news release. “His unrivaled relationships, experience, and superb taste make him perfectly positioned to create and curate the best of British programming for fans around the world.”
Prior to his role at Kudos, Santer also worked at ITV and the BBC where he was executive producer of EastEnders in 2006. More recently, he worked in BBC Drama Commissioning where he oversaw several 2021 titles. Santer also set up his own production company, Lovely Day, within Kudos, which produced the crime series Grantchester.
BritBox first launched in 2017 in the US, before later launching in Canada, the UK and Australia. It’s due to launch in South Africa this summer. Earlier this year, it surpassed two million global subscriptions.