UK pubcaster Channel 4 and Amsterdam-based channel and content producer Insight TV have commissioned different versions of a new fashion and sports lifestyle series, The Garms Dealer, to launch later this summer.
Insight TV commissioned a long-form version of the series (5 x 22 minutes), which follows 20-year-old personal shopper and fashion guru Sam Morgan (pictured left) as he dresses some of the top players in the English Football Premier League, talking fashion and football while hunting down the best “garms” (slang for garments) for his clients.
Channel 4 has commissioned a short-form version of The Garms Dealer (5 x 8-10 minutes) to run globally on social media and for broadcast on All 4 in the UK.
The Garms Dealer comes from indie British prodco Zig Zag Productions (Raise Your Game with Gareth Southgate, The Next Jamie Vardy), with executive producers Daniel Riley, Danny Fenton and Matt Graff for Zig Zag, and Arun Maljaars for Insight TV.
“Led by a young and exciting host, The Garms Dealer is a pure blend of fashion, football and influencers — the perfect millennial and Gen Z programming mix. We are delighted to be broadcasting this series along with Channel 4,” said Maljaars, Insight TV’s vice president of content and channels, in a news release.
“We’re always on the hunt for brand new faces and fascinating stories to bring to our loyal audiences on social and we can’t wait to take them into Sam’s world of football, fashion and entrepreneurial skills. We’re so excited to see what it really takes to style some of the most talked about sports stars in the world,” added Thomas Pullen, digital commissioning executive for Channel 4.