CNN is set to enter the streaming landscape in the first quarter of 2022 with its own offering, CNN+.
The global news, information and lifestyle service – which CNN said is designed to complement its core linear networks and digital platforms — will feature original, on demand and interactive programming.
CNN+ will launch with a library of non-fiction, long-form programming, including past seasons of CNN originals such as Anthony Bourdain: Parts Unknown, Stanley Tucci: Searching for Italy (pictured), This is Life with Lisa Ling and United Shades of America with W. Kamau Bell.
CNN’s Original Series and Films unit, led by Amy Entelis, CNN Worldwide EVP for talent and content development, is developing new series and films for the platform, to be unveiled later this year.
Vice president of program development Katie Hinman has been tapped to lead the development and production of external series for CNN+, working with Jon Adler, vice president of program development for CNN Original Series.
The CNN+ leadership team also includes Andrew Morse, chief digital officer for CNN Worldwide, who serves as executive in charge of CNN+, with oversight of the content, product development and business operations of the platform.
Rebecca Kutler is senior vice president and head of programming for CNN+, overseeing the development, production and programming of live and taped programs for CNN+; while Courtney Coupe, senior vice president of content strategy and operations for CNN+, oversees the strategy, curation and programming of content on CNN+, as well as community management.
At launch, the service will feature eight to 12 hours of live, daily programming including topical deep dives and lifestyle content from some of the network’s most prominent talent, as well as new faces.
“CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022,” said Jeff Zucker, chairman of WarnerMedia News and Sports and president of CNN Worldwide, in a statement.
“CNN has unrivaled global reach, world class talent and a deep existing library of content including award winning series and films. On top of a television offering that has never been stronger, which remains at the core of what we do today, we will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing. Nothing like this exists.”
The news comes on the heels of the merger of Discovery, Inc. and AT&T’s WarnerMedia. That deal is expected to officially close in 2022.
WarnerMedia’s portfolio also includes year-old streamer HBO Max, while Discovery’s nascent non-fiction platform, Discovery+, launched earlier this year.