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ITV Studios pulls out of MIPCOM market, cites COVID-19 restrictions

ITV Studios has confirmed it will not be exhibiting at the MIPCOM TV market this October, making it the latest company to withdraw from the Cannes-set mainstay. The news, first reported ...
July 19, 2021

ITV Studios has confirmed it will not be exhibiting at the MIPCOM TV market this October, making it the latest company to withdraw from the Cannes-set mainstay.

The news, first reported by Variety, comes just a month after another global superindie, Banijay, announced it would be pulling out of the physical market, running October 12 to 15. BBC Studios previously confirmed it would also not be traveling to the Croisette this fall.

An ITV Studios spokesperson said in a statement: “Our long-term partnership with Reed Midem is important to us, but the current situation with international COVID restrictions means there is too much uncertainty to be able to commit to building our popular ITV Studios House at MIPCOM 2021 and we will not be exhibiting at this year’s event.

“We are excited about the opportunity for our teams to spend time locally with our customers, and our strong content slate means that we have many new shows that we will be presenting as part of our extended ITV Studios Fall Festival this coming Autumn. More details will follow shortly, but we are looking forward to building on last year’s hugely successful ITV Studios Fall Festival by meeting clients both virtually and face to face in territory, where possible.”

Realscreen understands some ITV Studios executives hope to be at the market, depending on COVID-19 restrictions.

MIPCOM director Lucy Smith said in a statement: “We understand the challenges of planning a major exhibition in the current circumstances and expect that some of our partners may choose to participate differently this year. Companies are registering every day, and we are moving forward with MIPCOM for everyone who is planning to be in Cannes this October.”

The event’s parent company and organizer RX France (formerly Reed Midem) confirmed in December that this October’s conference will move forward as a live event with a digital component. It will be headquartered in its traditional hub of the Palais des Festivals, with MIPJunior taking place on October 10 and 11 at the JW Marriott.

In announcing the news of its return to in-person gatherings, RX France said it will work with its event partners to “have in place rigorous guidelines and advanced safety measures.”

Photo: MIPCOM 2019

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