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Extra: Banijay launches drag format; HBO Max puts free episodes on Snapchat

Banijay debuts Drag Me Out format  International superindie Banijay has revealed details for a new entertainment format, Drag Me Out (pictured), from its Mastiff Denmark unit, which sees drag artists transform ...
July 20, 2021

Banijay debuts Drag Me Out format 

International superindie Banijay has revealed details for a new entertainment format, Drag Me Out (pictured), from its Mastiff Denmark unit, which sees drag artists transform celebrities into “gender revolutionaries.”

The series features a recurring group of legendary drag artists all competing to create fabulous new personas for popular celebrities. Their pride is on the line, as one is eliminated each episode, with a winner crowned on the final episode.

The drag mentors must work with the celebrities to release their drag alter egos, pushing their personal boundaries and tapping into the natural performer within. The show will feature comedy, lip sync battles, dance performances and more.

Drag Me Out will premiere on Denmark’s TV 2 Zulu in early August to mark the week of Copenhagen Pride. The format is available for international adaptation.

“Hold onto your wigs, or if you’re a drag king, your ‘tashe, as Drag Me Out is set to be a wild, fearless, liberating ride to break down gender barriers. With refreshing, ironic and hilarious performances from celebrities, mentored by the best drag acts in the business, this new format will be packed with real talent, watercooler moments and must-see performances,” James Townley, Banijay’s global head of content development, said in a release.

HBO Max puts free episodes on Snapchat

Starting Tuesday (July 20), HBO Max is putting full episodes of several of its shows on Snapchat for free for users in the U.S. through the Snap Minis platform.

HBO Max is the first major streaming service to create a Mini to put full pilot episodes on the social media platform, including unscripted shows like Selena + Chef. The HBO Max Mini launches through Snapchat with no additional installation needed for iOS or Android, and offers content based on the user’s age.

Viewers can invite up to 63 other users by sending an in-chat message with a link to join the Mini, or by sending a clickable sticker link with the image of the show via Snap’s camera. Once in the Mini with their group, users can watch an episode through synchronized playback, chat and share reactions. Following each episode, users 18 years and older will get an option to go to HBO Max to subscribe and continue watching the series.

“People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding. Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities, while deepening their emotional relationship with the brand,” said Sarah Lyons, EVP, DTC Global Product Management, HBO Max, in a release. “We believe humans value recommendations that come from other humans, so having the opportunity for friends to suggest, and then subsequently watch content together paves the way for more meaningful discovery.”

Love is King sends dating format back to 19th century

German free-to-air channel ProSieben has acquired the license for the new dating format Love is King (working title), which combines the modern dating show format with 19th century royal style.

The series follows 16 millennials who transform themselves into royalty to find love. The princes and princesses will spend three weeks living together in a castle — without their phones — vying for the King’s favor while seeking the perfect partner at elegant balls. The winner will not only find love, but also receive a €50,000 cash prize.

Love is King was developed by ITV Studios Germany and produced exclusively for ProSieben. It’s being distributed internationally by ITV Studios.

“Digital natives go on a romantic journey back in time to the 19th century to find their partner. It’s going to be very fairytale-like. That’s why we’re delighted to be partnering with ITV Studios to show this program in Germany,” said Hannes Hiller, ProSieben’s senior vice president of development & content strategy, entertainment, in a release.

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