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Extra: Banijay Benelux acquires Southfields; WarnerMedia hires Mia Edde

Banijay Benelux expands with Southfields acquisition Banijay Benelux has acquired a majority stake in Dutch sports producer Southfields and will combine the label with EndemolShine Sport while retaining its name. Under the ...
July 26, 2021

Banijay Benelux expands with Southfields acquisition

Banijay Benelux has acquired a majority stake in Dutch sports producer Southfields and will combine the label with EndemolShine Sport while retaining its name.

Under the deal, Southfields will continue under the leadership of current management, Ernst Veldkamp, Arthur Zuijderwijk and Emiel Gobes, who will report to Banijay Benelux CEO Peter Lubbers.

Effective Monday (July 26), Southfields will be based out of Banijay Benelux’s headquarters and will deliver content focused on sports ranging from football, cycling and Formula 1 to hockey, volleyball and basketball including talk shows and documentaries across a wide client base.

“By bringing together the Netherlands’ two strongest sports production brands, we are even better positioned to serve the market with high-quality content in this field. It has always been our ambition to partner with every Dutch network and OTT platform, and with amazing talent at the helm, we have no doubt this will be the case, as we look ahead to a fantastic summer of sport,” Lubbers said about the deal in a release.

WarnerMedia taps Mia Edde for Turkish acquisitions role

WarnerMedia hired Mia Edde to the newly-created position of executive director of Turkish content acquisitions, effective August 1.

The position is based in Dubai and Edde (pictured) will report to Hannes Heyelmann, WarnerMedia EVP and head of programming, EMEA and Tomas Yankelevich, EVP and chief content officer, Latin America.

Edde will be responsible for leading acquisitions of local, Turkish-language programming HBO Max in EMEA and Latin America. She’ll also work with Antony Root, EVP and head of original production, EMEA on the commissioning and production of original Turkish- language content.

Edde joins WarnerMedia from MBC Dubai, where she most recently held the position of senior content manager.

“With HBO Max’s global expansion well underway, we are continuing to prepare for launches across Europe  later this year. Mia’s track record of identifying and acquiring high quality Turkish local language content will support our efforts to build a vibrant local programming slate for HBO  Max,” said Priya Dogra, president of WarnerMedia EMEA & Asia (excl. China.) in a release.

Added Eade: “This is an exciting time to be joining WarnerMedia as HBO Max expands internationally. Turkish local language content has immense popularity amongst  international audiences, and I am looking forward to bringing the very best of this content to HBO Max.”

Harbour Rights international deals

Hong Kong-based TV distributor Harbour Rights has announced licensing deals for several non-fiction series across several countries.

Vietnam’s Galaxy Play has acquired a package of travel specials and series including China Express (6 x 52 minutes), about the cultural and culinary history of the region; Macau From Above (1 x 52 minutes), a bird’s-eye perspective on the city; Kyushu (1 x 52 minutes), about Japan’s westernmost island where artisans, fishermen and farmers try to preserve ancestral Japan; and South Korea (1 x 52 minutes), which focuses on the country’s natural wonders and cultural history.

Meanwhile, Da Ai TV in Taiwan has picked up the stand-alone specials Meditation, A New Therapeutic Pathway? (1 x 52 minutes), and Trees: A Global Superpower (1 x 52 minutes), about meditation and the latest botanical discoveries, respectively.

Additionally, China’s CCTV has acquired the 52-minute wildlife special The Lucky Zebra, about the life of a zebra surviving during the dry season.

New Zealand’s Sky Network TV picked up the feature documentary Omecitta: A Japanese Tribute to Cinema (75 minutes), about the Japanese city of Ome, a one-time local hub of international cinema that’s being revived with painted recreations of classic film posters from the 1950s and 1960s.

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