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Extra: Banijay cooks up “MasterChef” deals in India; Rakuten TV adds food channels

New MasterChef versions launching in India Banijay has announced a four-season commission of the MasterChef format in India. All four seasons are produced by Endemol Shine India for Innovative Film Academy (IFA) and ...
August 3, 2021

New MasterChef versions launching in India

Banijay has announced a four-season commission of the MasterChef format in India.

All four seasons are produced by Endemol Shine India for Innovative Film Academy (IFA) and will be broadcast on the Sun Network. All four series, MasterChef India Tamil, MasterChef India Telugu, MasterChef India Malayalam and MasterChef India Kannada, will all launch later this year.

All four versions of MasterChef India will be shot in Bangalore, with each iteration specifically adapted for the unique cultures and food of their respective state.

Actor Vijay Sethupathi will host the Tamil version; MasterChef India Telugu (pictured) will be hosted by popular actor Tamannaah Bhatia; MasterChef India Malayalam will be overseen by popular star Prithviraj Sukumaran; and Bigg Boss host and actor Kichcha Sudeep will front MasterChef Kannada.

Rakuten adds culinary channels

VOD platform Rakuten TV is adding a range of new food-focused channels to its existing portfolio of free ad-supported channels.

Rakuten is adding the culinary channels Bon Appétit, Tastemade, Brindiamo!, L’Atelier des Chefs and iFood.tv to its lineup in partnership with global and European content creators and media groups. Rakuten TV currently offers over 90 free linear channels across 42 countries.

Bon Appétit, which launches in the UK, Ireland and Nordics immediately, lays down challenges to professional chefs and develops recipes for home cooks to try, featuring unique takes on their love of cooking and eating; Tastemade showcases award-winning series and documentaries on food, travel, home and design, and is launching in the UK, Germany, Nordics and Spain; the Brindiamo! Channel with Ornella FadoItaly will launch in Italy soon, exploring and celebrating the best Italian restaurants and cuisine around the globe; in France, L’Atelier des Chefs will feature culinary tips from top chefs; and iFood.tv launches across 42 European countries this week, with a combination of short and long form culinary content.

Little Dot expands Samsung TV Plus deal

Digital content agency and media network Little Dot Studios has announced a new distribution deal for its linear TV content on Samsung TV Plus.

Little Dot Studios’ partnership with Samsung TV Plus began with initial channel launches in the UK, Australia, and India, making Real Stories, Timeline, Wonder and Real Families available in March 2021. Now even more of Little Dot’s linear and VOD content is being made available on more devices worldwide with the recent launch of the Samsung TV Plus mobile app.

Starting in May of 2021, with the expansion of Samsung TV Plus to new European markets, the popular single series channel Don’t Tell the Bride launched exclusively on Samsung TV Plus in Sweden, alongside Real Stories, Timeline and Wonder, which were also added to Samsung TV Plus in the Netherlands.Little Dot also launched multiple channels on Samsung TV Plus UK, India and Australia, including Real Crime and Real Wild.

Little Dot Studios also launched multiple channels on Samsung TV Plus UK, India and Australia, including Real Crime and Real Wild.

“We are delighted to extend our partnership with Samsung TV Plus by expanding our channel portfolio to seven channels and entering new territories. Our unrivalled ability to offer 360-degree distribution across OTT and social media platforms means we are perfectly placed to support our content partners and deliver compelling, premium channels to AVOD platforms,” said Richard Young, director of syndication for Little Dot Studios, in a release.

WildEarth lands on KPN in the Netherlands

WildEarth has struck a deal to launch on pay-TV operator KPN in the Netherlands as the nature channel continues to expand.

The WildEarth channel, which creates immersive live POV experiences from game reserves and parks all over the world and allows for real-time interactions with naturalists,  will be available on KPN’s Plus Package, featuring several live and interactive “front seat” experiences from reserves and parks.

“With the outbreak of the COVID-19 pandemic and the resulting travel restrictions, people’s ability to connect with nature has been reduced at a time [when] the need for it is at its highest. WildEarth is looking forward to bringing nature and wildlife into KPN viewers’ homes in an immersive and engaging manner so as to help restore that lost connection,” said Graham Wallington, co-founder and CEO of WildEarth, in a release.

Added Jochem de Jong, KPN’s director of partnerships: “KPN is always looking for new opportunities to improve customer experiences with the best partnerships. Giving Plus Package customers the opportunity to travel virtually supports this mission. We are looking forward to a great partnership with WildEarth.”

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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