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Irish TV prodco Shinawil hires former NBCU exec as part of U.S. expansion

Irish TV producer Shinawil has hired former NBCUniversal executive Chuck LaBella as it looks to push into the U.S. market. Shinawil has produced global formats for Ireland including The Apprentice, Dragons’ ...
August 4, 2021

Irish TV producer Shinawil has hired former NBCUniversal executive Chuck LaBella as it looks to push into the U.S. market.

Shinawil has produced global formats for Ireland including The Apprentice, Dragons’ Den, MasterChef Ireland, The Voice of Ireland and Dancing with the Stars.

Now, the producer is looking to create and sell its original formats in the U.S.

LaBella will join Shinawil’s Los Angeles-based executive producer to package new shows with U.S.-based talent and build partnerships with prodcos and networks.

The executive previously served as VP of talent development at NBCU.

His credits as talent producer include The Celebrity Apprentice, Hollywood Game Night, Who Do You Think You Are?, Last Comic Standing, The Voice, America’s Got Talent and Running Wild with Bear Grylls.

LaBella also served as talent consultant for NBC’s Alternative Series and Specials Department and has assisted NBC scripted with casting ideas for various comedies and dramas.

His career includes working with Bill Maher on Comedy Central’s Politically Incorrect, serving as the show’s talent producer. He continued in this capacity when the show moved to ABC.

Shinawil CEO and exec producer Larry Bass said in a statement: “I’ve known Chuck for many years. We have both soldiered on The Apprentice. Chuck has been a fantastic friend to many Irish companies and producers over the years so it made great sense when we looked to work with someone who knew the U.S. networks and market. I’m super excited about tapping into Chuck’s vast contact list and looking forward to working together to bring talent to our new formats and our TV dramas in the USA.”

LaBella added: “From the first time I connected with some Irish producers, I felt a kindred spirit with the Irish and I have spent many visits, very happy making friends in Ireland. So as I build up my production capacity post my network days, working with innovative, but experienced producers is a no brainer! Having seen the Shinawil slate and plans for US expansion, we have complimentary skills sets that set out great times ahead. It will be a super challenge to open up my home town to some great new shows from Ireland.”

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