NBCU calls for new measurement ‘blueprint’ as Nielsen’s fate undecided

This story was updated Tuesday, Aug. 24 at 8:50 a.m. ET to include a statement from the Nielsen, released Aug. 23.  NBCUniversal executive Kelly Abcarian penned a letter Monday (Aug. 23) calling for “measurement ...
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August 23, 2021

This story was updated Tuesday, Aug. 24 at 8:50 a.m. ET to include a statement from the Nielsen, released Aug. 23.  NBCUniversal executive Kelly Abcarian penned a letter Monday (Aug. 23) calling for “measurement ...

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About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.
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