People/Biz

Curiosity invests in creator-owned streamer Nebula

Nebula, the world’s largest creator-owned streaming platform, has received an investment from Silver Spring, Maryland-based global factual media company Curiosity Inc. Boasting more than 140 active creators who has amassed over ...
September 3, 2021

Nebula, the world’s largest creator-owned streaming platform, has received an investment from Silver Spring, Maryland-based global factual media company Curiosity Inc.

Boasting more than 140 active creators who has amassed over 120 million YouTube subscribers, Nebula has generated an audience of 350,000 paying subscribers in under two years.

The arrangement sees Curiosity attain a “significant” minority position in the company as well as board representation. The deal values Nebula in excess of $50 million.

Nebula, run by Dave Wiskus, CEO of parent company Standard, has successfully bundled subscriptions to the Curiosity Stream SVOD service, and with this new influx of cash, will build new product features and launch new business lines for creators.

The Nebula platform will also be marketed to new audiences.

“Nebula has become the largest creator-owned and operated streaming platform in the world in just two years,” Clint Stinchcomb, Curiosity president and CEO , said in a statement.

“Their mission perfectly aligns with our own – offering quality entertainment for people who want to know more.”

“Standard is a group of creators working together to build tools and systems to ensure the long-term sustainability of the content creators, especially within the middle class,” added Nebula’s Wiskus in a statement.

“Curiosity is the perfect partner to help us dial up growth and features to ensure Nebula reaches its full potential.”

Successful content creators on the Nebula platform and their YouTube subscribers include Jordan Harrod (71 million); Marques Brownlee (14.5 million); Real Life Lore (4.5 million) and Wendover Productions (3 million) among others.

Curiosity Inc. is home to original and curated factual films, shows and series covering science, nature, history, technology, society, and lifestyle with approximately 20 million paying subscribers worldwide.

It also operates Curiosity Stream, the largest independent streaming service, in more than 175 countries, well as the linear television-based Curiosity Channel and Curiosity Studios, which oversees original programming.

Nebula is a streaming video and technology platform created as a joint venture between Standard and Nebula creators — each taking 50% of Nebula’s profits.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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