Jamie Oliver Productions, Plum Pictures and Channel 4 have announced plans for a new TV format for the popular chef that will see him find the next big cookbook star.
The as-yet-untitled 7 x 60-minute competition series is open to foodies and chefs from all walks of life, from amateur home cooks to social media food-influencers to street vendors, with the grand prize being a cookbook deal with Penguin Random House.
Jamie Oliver, who is the biggest selling non-fiction author in UK history with some 25 cookbooks to his credit, will present the series and mentor the contestants to help them develop their skills and passion for food. The contestants will pitch their cookbook ideas and signature dishes and will eventually have to prove to publishers and the show’s judges that they have what it takes to craft a bestselling cookbook.
The series was commissioned for Channel 4 by Jo Street, head of daytime and features, Clemency Green, commissioning editor, daytime and features and Tim Hancock, commissioning editor, factual entertainment. It will be produced by Jamie Oliver Productions and Plum Pictures and executive produced by Samantha Beddoes and Will Daws.
“We are a nation of cookbook enthusiasts and now we’re going to find a new star to enter the market,” said Channel 4′s Green in a release. “With such a massive prize on offer and so many different styles of cooking in the competition, this is going to be very exciting.”
Added Oliver: “I have been crafting cookbooks for over 20 years and I know the dedication, skill and intuition it takes to create recipes people want to buy and try at home. Breaking into publishing is incredibly difficult — an impossible dream for so many amazing cooks out there — so I am just so excited to get out there and discover incredible new talent, new perspectives and new approaches to cooking and food. We know the talent is out there and I’m thrilled to be able to help them fulﬁll their potential.”