Cicelia Deane is joining BET UK as editorial and commissioning executive.
Deane will be responsible for developing, sourcing and leading all aspects of original content for the company owned by ViacomCBS Networks UK. As well as serving as the editorial lead for the BET UK brand, Deane will oversee all BET campaigns and content, work closely with the BET International team to collaborate with on-and-off-screen talent to obtain locally produced content and establish third-party partnerships and content opportunities.
She will also implement ViacomCBS’ “no diversity, no commission” policy and report to Craig Orr, VP, commissioning, ViacomCBS Networks International and Collins Harris, senior director, production and development, BET International.
Deane’s pedigree includes work as a RTS and BAFTA-nominated series producer, editor and production consultant, bringing two decades of experience making factual, entertainment, reality and observational documentary programming for peak and daytime television and online channels in the UK to the position.
Her credits include BBC3′s The Rap Game; MTV’s Yo! MTV Raps, BBC One’s Sort Out Your Life In 7 Days and Channel 4′s Grand Designs.
“Cicelia is a highly regarded and talented television executive with a wealth of expertise,” said Orr in a statement. “We are incredibly lucky to have her join the team, driving forward and leading our growing slate of premium entertainment celebrating Black British culture for BET UK.”
“I look forward to cultivating a strong content pipeline that elevates Black British voices and the authentic Black British experience,” added Deane in a separate statement.