People/Biz

BET UK appoints Cicelia Deane as editorial and commissioning exec

Cicelia Deane is joining BET UK as editorial and commissioning executive. Deane will be responsible for developing, sourcing and leading all aspects of original content for the company owned by ViacomCBS ...
September 8, 2021

Cicelia Deane is joining BET UK as editorial and commissioning executive.

Deane will be responsible for developing, sourcing and leading all aspects of original content for the company owned by ViacomCBS Networks UK.  As well as serving as the editorial lead for the BET UK brand, Deane will oversee all BET campaigns and content, work closely with the BET International team to collaborate with on-and-off-screen talent to obtain locally produced content and establish third-party partnerships and content opportunities.

She will also implement ViacomCBS’ “no diversity, no commission” policy and report to Craig Orr, VP, commissioning, ViacomCBS Networks International and Collins Harris, senior director, production and development, BET International.

Deane’s pedigree includes work as a RTS and BAFTA-nominated series producer, editor and production consultant, bringing two decades of experience making factual, entertainment, reality and observational documentary programming for peak and daytime television and online channels in the UK to the position.

Her¬†credits include BBC3′s The Rap Game; MTV’s Yo! MTV Raps, BBC One’s Sort Out Your Life In 7 Days and Channel 4′s Grand Designs.

“Cicelia is a highly regarded and talented television executive with a wealth of expertise,” said Orr in a statement. “We are incredibly lucky to have her join the team, driving forward and leading our growing slate of premium entertainment celebrating Black British culture for BET UK.”

“I look forward to cultivating a strong content pipeline that elevates Black British voices and the authentic Black British experience,” added Deane in a separate statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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