People/Biz

All3Media International names Jennifer Askin SVP, North America

Indie distributor All3Media International has appointed veteran sales and co-production exec Jennifer Askin to become SVP, North America. Askin (pictured) will manage sales across the U.S. and Canada and report to Sally ...
September 9, 2021

Indie distributor All3Media International has appointed veteran sales and co-production exec Jennifer Askin to become SVP, North America.

Askin (pictured) will manage sales across the U.S. and Canada and report to Sally Habbershaw, EVP Americas, based out of the company’s U.S. headquarters in New York. Askin will also spearhead All3Media’s international factual copro slate in the U.S. and Canada across all platforms.

Before joining All3Media, Askin was principal at the entertainment consulting firm Askin & Company, where she negotiated content distribution and acquisitions deals in North America for clients in the U.S. and UK. Prior to that she was vice president of sales at Kew Media Distribution, managing a sales team based in New York, L.A. and Miami.

Askin is also a member of the International Academy of Television Arts and Sciences (IATAS), the Producers Guild of America (PGA), the Academy of Television Arts and Sciences (ATAS), and New York Women in Film & Television (NYWIFT), and has served as a juror for the International Emmy Awards since 2008.

“We are delighted to secure an executive of Jen’s calibre to join our team,” said Habbershaw in a  release. “We have doubled our co-production hours in the last years, our partnerships with key clients in the U.S. and Canada, such as Acorn, Sundance Now, Discovery Plus, HBO Max and Masterpiece/PBS, are integral to our success in the region, and we know these will be in safe hands with Jen. Her extensive sales experience will be invaluable, and her co-production expertise will allow us to further strengthen these existing partnerships as well as establish brand-new relationships. Jen’s professionalism, tenacity and passion for bringing premium content to a worldwide audience makes her the ideal choice to lead our sales and factual co-productions in this vibrant market.”

Added Askin: “I’m very excited to start this new chapter with All3Media International — a company that continues to be a driving force in bringing leading creative talents together to develop globally appealing programming in multiple genres and for multiple platforms. This new role will give me the opportunity to work with key clients across North America and beyond — not only to bring All3Media International’s fantastic slate of content to their screens but also to play an integral role in developing more innovative factual projects from the very outset.”

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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