People/Biz

Magnify Media taps Anthony Appell as head of sales, co-productions

Bristol-based distributor Magnify Media, part of Plimsoll Productions, has appointed senior executive Anthony Appell as head of sales and co-productions. Appell (pictured) most recently served as head of pre-sales and co-productions consultant ...
September 22, 2021

Bristol-based distributor Magnify Media, part of Plimsoll Productions, has appointed senior executive Anthony Appell as head of sales and co-productions.

Appell (pictured) most recently served as head of pre-sales and co-productions consultant for Viacom International/VIS UK for three years. In that role, he was responsible for the global co-production Story of the Songs for C5 and REELZ US.

Prior to that, he was director of Twofour Rights for five years where he launched and managed the Rights department.

There, he was responsible for all global and U.S. co-productions including Impossible Engineering, Born to Kill, Lost World of Pompeii and This Time Next Year.

Previously, he worked as vice president of sales for Zodiak Rights and senior vice president at Channel 4 International and ITV Studios, respectively.

Andrea Jackson, CEO of Magnify Media, said in a release: “Anthony is a well-respected and seasoned sales executive with a deep knowledge and understanding of a vast array of genres – everything from formats to docuseries to natural history. He’s the perfect addition to help lead our efforts as we continue to expand our global team.”

UK- and U.S.-based Plimsoll (Malika the Lion Queen, Night on Earth) took full ownership of Magnify Media in September 2020.

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