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Extra: Endemol Shine Brasil creates talent agency arm; Banijay Americas launches studio

Endemol Shine Brasil partners with Suba for talent management Endemol Shine Brasil has partnered with the Suba Agency to manage the participants of the reality series it produces. The first talent to ...
September 29, 2021

Endemol Shine Brasil partners with Suba for talent management

Endemol Shine Brasil has partnered with the Suba Agency to manage the participants of the reality series it produces.

The first talent to be managed in this partnership come from the productions The Bridge and Queen Stars on HBO Max, and Canta Comigo on TV Record.

“In 2018, Endemol Shine Brasil, through its licensing department, began to understand internally that all actions and campaigns by licensees that involved the company’s productions ended up being carried out with the participants of its projects,” said Fernanda Abreu, Endemol Shine Brasil’s head of licensing in a statement.

“We identified an opportunity there, which began in France and Spain, when Endemol in both countries also began to manage its talent.”

Abreu added that the idea was to start the agency plan in 2019, but the COVID-19 pandemic postponed the project.

Suba will act as a strategic arm of Endemol Shine Brasil through their new agreement.

Discovery+ to premiere “Ultimate Escape”

Discovery Networks Finland has commissioned Ultimate Escape (pictured), an original adventure reality series from Rabbit Films.

In the series, a host is given 24 hours, 24 clues and 24 calls to release a celebrity from a locked container at an unknown location. The celebrity has access to information, clues and tips to help the host find them. The series will be hosted by Jukka Hildén, and each episode will feature a different celebrity locked in the container, including chef Jyrki Sukula, TV host Veronica Verho and actress Minka Kuustonen.

The 8 x 60-minute series will premiere on Oct. 6 on Discovery+, and on Discovery Finland’s flagship linear channel TV5 on Oct. 27. Discovery has also optioned the format for its channels in the Nordics and select European territories.

The series is distributed by Rabbit Films, and will be included in Rabbit’s lineup for the upcoming MIPCOM market.

Banijay Americas launches production studio

Banijay Americas is launching a new production studio, Banijay Mexico and U.S. Hispanic, led by Emmy-nominated producer Marie Leguizamo, the company announced on Wednesday (Sept. 29).

The studio will be based in Mexico City and at Banijay America’s Los Angeles offices. It will focus on original content in both English and Spanish for broadcast, cable and streamers in the Mexican and U.S. Hispanic markets. Leguizamo will serve as the studio’s managing director.

“We are truly excited to be launching a new studio that’s focused on developing and producing original content for the Mexican and U.S. Hispanic marketplaces and to have someone like Marie at the helm,” said Cris Abrego, chairman of the Americas, Banijay, and president and CEO of Endemol Shine Holdings.

“Marie is perfectly suited for this role—she’s one of the most respected producers in this space, she has deep roots in both nations and is entrepreneurial at heart.”

Leguizamo has produced unscripted TV for nearly two decades, and in 2019 she signed an overall development and executive producer deal with the company’s sister Mexico City-based studio, Endemol Shine Boomdog. She recently completed executive producing the third and fourth seasons of Last One Laughing with Eugenio Derbez, and has served as showrunner/EP on series like La Voz Kids for Telemundo, Pequeños Gigantes USA and Mira Quien Baila.

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