Armoza Formats, part of ITV Studios, has announced the global launch of its new dating format, Dating the Mob, along with Dutch prodco Stepping Stone.
The 60-minute show focuses on a “mob” of 25 single women, which will tour three major stops in the life of a mysterious bachelor they’ve never seen. At each stop, each of the single ladies must decide if they’ll remain on the journey or go to meet a new bachelor in the next episode. Meanwhile, the bachelor watches as the women tour his life, waiting to see which will choose to meet him at the end.
“Dating the Mob has everything you’d want in a dating format — getting a glimpse into the life of a potential bachelor, the real bonding that the women go through on their journey, and favorite recurring cast of characters — creating a unique blend of reality and dating that will take viewers on an adventure to love. Through our successful collaboration with Stepping Stone, we maximized our creative forces in order to bring to you this fun, feel-good dating format,” said Michal Itzhaki, head of content partnerships at Armoza Formats, in a release.
Added Duurt Holman, creative director at Stepping Stone: “We are excited that Dating the Mob is launching internationally as it is the perfect time for the format: a lot of people are tired of shallow dates through the apps where only your profile and looks define who you are. We developed the basic idea at Stepping Stone, but working closely on the format with Armoza really took it to the next level to give you this dating show with a real heart.”