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NBCU names former Hulu topper Kelly Campbell as Peacock president

Days after her departure as president of streaming service Hulu comes confirmation that Kelly Campbell is joining the NBCUniversal team as president of its streaming platform, Peacock. Campbell will report to ...
October 6, 2021

Days after her departure as president of streaming service Hulu comes confirmation that Kelly Campbell is joining the NBCUniversal team as president of its streaming platform, Peacock.

Campbell will report to Matt Strauss, NBCU’s chairman, direct-to-consumer and international. Her new role will give her responsibility for Peacock’s streaming business and she will work closely with leadership across NBCUniversal television, film, news, and sports on Peacock live and original programming.

“On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” said Strauss in a statement.

Kelly Campbell joined Hulu in 2017 as chief marketing officer, after a 12-year stint in a variety of roles at Google, across its Ads and Cloud divisions.

In a LinkedIn post, Campbell intimated that she was making the move to something new. “Four years ago I accepted my dream job when I joined Hulu. And it didn’t disappoint,” she wrote. I worked with the best of the best, in a values driven culture full of the most talented people around. I’m incredibly proud of what we achieved together. While I’ve made the decision to move on from Hulu, I’ll forever bleed green.

“As for what’s next, stay tuned…” she added.

Campbell’s appointment comes as Gidon Katz has reportedly resigned as president of NBCU’s direct-to-consumer division.

(With files from Andrew Jeffrey)

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