Realscreen is unveiling its first keynote conversation for the upcoming Realscreen Summit, featuring Chip and Joanna Gaines, chief creative officers of Magnolia Network and founders of home and lifestyle brand Magnolia, joined by Allison Page, global president, Magnolia and DTC for Discovery Inc.
For Chip and Joanna Gaines, what started more than a decade ago as a tiny home decor shop has since grown into an expansive home and lifestyle brand that includes Magnolia Market at the Silos, Magnolia Table, Silos Baking Co., Magnolia Press and five New York Times best sellers, in addition to national brand partnerships with Target and Anthropologie, among other ventures. The couple’s quarterly lifestyle magazine, Magnolia Journal, launched in fall 2016 and quickly became the most profitable first-year brand in Meredith’s 116-year publishing history. In 2019, Chip and Joanna were recognized as part of Time magazine’s annual 100 Most Influential People list. That same year, Magnolia was named one of Ad Age‘s “Hottest Brands in America.”
This past July, Magnolia Network’s robust library of original programming — boasting more than 150 hours of premium unscripted content from an ever-growing roster of creators spanning home, food, gardening, design, entrepreneurialism and the arts and including the complete first seasons of Fixer Upper: Welcome Home and Magnolia Table with Joanna Gaines — dropped exclusively on discovery+. On January 5, Magnolia Network will officially rebrand the linear DIY Network, merging existing DIY favorites with a full slate of Magnolia Network originals.
Joining Chip and Joanna Gaines in this special keynote conversation at the Summit will be Allison Page, who leads Discovery’s joint-venture with Magnolia. In this role, Page is responsible for growing and overseeing all operations for the venture — managing teams based in Knoxville, New York, Seattle, Austin and Waco, Texas.
Prior to Magnolia Network’s streaming debut on Discovery+ in July, Page spearheaded a linear stunt on DIY Network last April titled Magnolia Presents: A Look Back and A Look Ahead, which drove the network to its highest-rated day in network history — more than 2.3 million total viewers tuned in to watch the four-part special.
Prior to her role with Magnolia, Page led programming efforts at Food Network, HGTV, Travel Channel, DIY Network, Cooking Channel and Great American Country, where she developed some of the brands’ most popular programming to-date, including record-setters such as Chopped , Diners Drive-Ins and Dives, Fixer Upper, Hometown and Brother vs. Brother, in addition to other hit shows such as Beat Bobby Flay, Guy’s Grocery Games, Flip or Flop, Good Bones and Restored by the Fords. In 2018, Page was officially named president of both HGTV and Food Network before transitioning to the top job at Discovery’s new joint-venture with Chip and Joanna Gaines. Magnolia Network in the spring of 2019. Earlier this year, Page was elevated to global president, Magnolia and DTC.
In their keynote conversation on Tuesday, January 25, Chip and Joanna Gaines and Allison Page will discuss their careers to date, the evolution of the joint venture between Discovery Inc. and Magnolia, and plans for expanding the range of content featured on the network as it moves into linear.
For more information about the 2022 Realscreen Summit, visit the official site here.