Netherlands-based production and media company Talpa has appointed Maarten Meijs as its new CEO.
Meijs (pictured) will assume the new role in January 2022 and report directly to Talpa founder John de Mol. In the position, Meijs will oversee the day-to-day operations of Talpa’s leading businesses across creative (Talpa Concepts), production (Talpa Entertainment Productions), and partnerships and international distribution (Talpa Distribution). He’ll also be tasked with developing business strategy and vision, as well as identifying growth opportunities in new and existing markets and media.
The move sees Meijs returning to the Talpa fold, having joined De Mol’s Talpa Media in 2009 as director of sales for its distribution arm. Subsequently, he was upped to MD and then COO in 2018, a few years after Talpa was acquired by ITV Studios.
In 2019, John de Mol exited the ITV Studios deal as the firm revamped its distribution business, leading to the phasing out of the Talpa Media brand. Meijs was named president of ITV Studios Global Entertainment, which oversaw the Talpa catalog as well as that of Armoza Formats, Twofour, and ITV Studios’ previous format portfolio.
“Maarten Meijs is a dynamic leader and he brings a strategic mindset as well as a proven track record in leading businesses and building big brands such as The Voice , which has become the number one global brand under his helm. For me personally, it marks the start of new beginnings, as it allows me to spend more time on what I like most, which is developing and producing innovative new ideas,” said de Mol in a statement.
“My time at ITV Studios has been a wonderful journey, but I am truly excited to help build Talpa to become an important and ambitious content company with creativity and innovation at its core,” added Meijs. “Talpa has a unique mix of elements to deploy with access to screen in the Netherlands through its linear networks and digital platforms. The aim will continue to be transformative in content creation, which is key to accelerating global ambitions to better serve audiences across all platforms as well as creating value for brands. It is the right climate for shaping creative partnerships with brands, creative talent and media partners to turn great ideas into strong content propositions.”
Led by de Mol, creator of The Voice, Big Brother and Deal or No Deal, Talpa’s new format business is off to a strong start with fast-growing format brands like Marble Mania, which has been commissioned and recommissioned in France, Germany, the Netherlands and Belgium, while Avastars has already been commissioned in the Middle East after the Netherlands.
(With files from Barry Walsh)