Social media publisher Ladbible Group named Alex Morris director of Ladstudios, the company’s factual entertainment division.
Morris (pictured), the former chief creative officer of Barcroft Studios, will lead Ladstudio’s global team and is tasked with growing the department’s size by 50% by the end of 2022, as well as building the division’s commercial and creative opportunities across original video IP, channels, show brands and branded entertainment. He will report to Ladbible Group co-founder and COO Arian Kalantari.
Prior to joining Ladstudios, Morris spent more than 13 years at Barcroft Studios, working with founder Sam Barcroft to build the factual content producer.
“Alex brings with him years of experience and success in the digital content space. His vision for the future of Ladstudios will ensure we redefine content and social consumption globally and I’m looking forward to working with him on this next, and exciting new chapter,” said Kalantari in a release.
Added Morris: “This is an incredibly exciting time to join Ladbible Group and lead the charge on their content offering. Ladstudios reputation is going from strength to strength and the next year promises a huge opportunity to innovate, double down on production, expand across multiple platforms and create unique relationships with new generations and creators.”