ITV America and Blumhouse Television is set to collaborate on a U.S. reboot of the British format I’m a Celebrity… Get Me Out of Here.
Realscreen has confirmed that the two companies are currently pitching to non-scripted buyers a format called Celebrity Castle, which is a reimagined version of the classic series that first premiered in 2002. ITV America and Blumhouse Television would coproduce the show if it’s picked up.
The British version of I’m a Celebrity… has run for 20 seasons, and typically sees celebrities living together in a jungle environment for weeks, competing to be named King or Queen of the Jungle.
Producers were forced to swap locations for the 2020 and upcoming 2021 season because of the COVID-19 pandemic, shooting in a castle in Wales. The setting caught ITV America’s attention, which wanted to work with Blumhouse, known for its work in the scripted horror genre, in order to give the format a spookier slant.
Two versions of the format have aired in the United States before, first in ABC in 2003 and then again in 2009 on NBC.
Celebrity Castle is just one of the projects emerging from the recent pact between ITV America and Blumhouse announced this past summer. Under the deal, the two parties said they will collaborate to bring the “loudest, most intense and unexpected genre, paranormal reality and suspense-driven creative” to unscripted.
The news was first reported by industry trade Deadline.
(Pictured: ITV America’s David George, left, and Blumhouse Television’s Chris McCumber. With files from Jillian Morgan and Barry Walsh)