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Non-profit streaming service for wildlife and environmental titles, Ecoflix, launches

Ecoflix, a streaming service focused on environmental and wildlife-related titles and spearheaded by American philanthropist and animal advocate David Casselman, was unveiled on Tuesday (Nov. 2) with plans for an ...
November 2, 2021

Ecoflix, a streaming service focused on environmental and wildlife-related titles and spearheaded by American philanthropist and animal advocate David Casselman, was unveiled on Tuesday (Nov. 2) with plans for an imminent global launch.

The new platform was founded to inspire and drive positive change in the world, Casselman said, and to contribute to efforts to protect the natural world. Ecoflix’s original programming will focus on animals and plant species, along with nature-based solutions and measures to mitigate climate change. Fresh Start Media creative director Marshal Corwin has headed up the platform’s slate.

Ecoflix will launch with the support of a variety of non-profits from around the world. Founding NGO partners include Bron Free, the International Fund for Animal Welfare, the United Nations’ Trillion Trees Campaign and National Park Rescue. The global launch is set for November 9.

Part of the revenue from all Ecoflix memberships will be donated to affiliated NGOs, as selected by subscribers when they sign up. Ecoflix memberships will also be tax deductible in the U.S. The goal is for Ecoflix profits to support animal and planetary causes around the world, with all profits going toward natural world campaigns that the Ecoflix Foundation supports.

In an interview with Realscreen, Casselman said the intent behind the site is to “use the power of film and connect with NGOs built around a circle of giving.”

Casselman became involved with the project after his retirement from working as a lawyer. He said after years of pro bono work for animal-related causes, and with a long-held belief that film could drive change, having served as an executive producer on the documentary Love & Bananas, Ecoflix was a fitting next project for his efforts.

Casselman added that another goal of Ecoflix is for its original productions to educate viewers on how they can engage with and take on problems in the world to help solve them.

“From our standpoint, everything’s driven around that inspiration and challenging people to change and be the change they want to see,” Casselman said.

International programming that will be included on Ecoflix includes the documentary Free Billy; a flagship series called Eco-Trailblazers about young people who are inspiring others and driving change; Changemakers with Niall McCann about the origin stories and journeys of people who have done environmental work that has impacted the planet; the weekly news review show The Pulse; and a wildlife series, On Safari with Nala.

Like Europe-headquartered streaming service WaterBear network, launched in 2020 with backing from more than 80 non-profit organizations, a major goal of the new platform is to help advance three of the United Nations’ sustainable development goals: life on land, life below water and climate action.

The board of directors behind Ecoflix includes writer, producer and animal rights advocate Will Travers, Californian regional executive director for the National Wildlife Federation Beth Pratt, Wolf Connection Sanctuary founder Teo Alfero and director of conservation for National Park Rescue Dr. Niall McCann.

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