Formats

Kalen Allen to host Formagination competition at Realscreen Summit

Actor, producer, singer, digital media star and television personality Kalen Allen will be joining the 2022 Realscreen Summit in Austin, as host of this year’s Formagination format competition from Armoza ...
November 8, 2021

Actor, producer, singer, digital media star and television personality Kalen Allen will be joining the 2022 Realscreen Summit in Austin, as host of this year’s Formagination format competition from Armoza Formats, held in partnership with Realscreen.

Discovered in 2018 by renowned talk show host and comedian Ellen DeGeneres, Allen first made a name for himself through his “Kalen Reacts” videos, giving colorful and witty commentary on culinary concoctions online. One of his videos caught her attention, and soon Allen was invited to appear on the show, and subsequently, to collaborate and produce content for her digital platforms.

Today, Allen holds a regular guest spot on The Ellen DeGeneres Show and often participates in high-profile events, like the Billboard Music Awards and the MTV Video Music Awards, as Ellen’s correspondent. He also has his own weekly digital news series, OMKalen, where he gives one-of-a-kind commentary on hot topics and trending stories of the week. Allen also appears as a judge in the Food Network baking competition series, Cakealikes. The series premiered on Discovery’s new streaming service, Discovery+, on January 4, 2021. On the digital front, Allen’s videos boast an impressive 600+ million views across all Ellen platforms and is growing by the day.

The 2022 edition of the Formagination competition, open to anyone with a great format idea, will be held on January 25, 2022 at the upcoming in-person edition of the Realscreen Summit, taking place in Austin, Texas.

Three prizes (which don’t include travel and lodging expenses) will be awarded at the live presentation of Formagination at Realscreen Summit, as follows:

1st place winner: up to US$25,000, which shall be awarded in two stages ($5,000 for further development of the idea for format, and up to $20,000 that may be invested by Armoza in further development of the idea for format), as well as one registration to Realscreen Summit 2023.
2nd place winner: an Entertainment Master Class module scholarship and one registration to Realscreen Summit 2023.
Audience favorite: one registration to Realscreen Summit 2023.

Launched in 2010 by the Israeli format house, the first seven years of the competition focused on local talent in Israel. Over the span of the contest, winning formats have since gone on to air in various territories, including Sex Tape, which was part of the 2016 competition and is now in 11 territories and Marry Me Now, which was launched in the 2015 competition and has aired in nine territories. The 2019 winner, The Senseless Dating Show, was launched internationally in the fall of 2020.

(Photo: Ally Green)

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