ViacomCBS announced on Tuesday (Nov. 23) that Scott M. Mills, president of BET, has been promoted to CEO of the brand.
The announcement came from ViacomCBS president and CEO Bob Bakish, and Showtime Networks chairman and CEO David Nevins.
In his time as BET president, Mills (pictured) helped spearhead the network’s repositioning in both the ViacomCBS portfolio and the larger media landscape. Since taking the role in 2018, Mills expanded the BET brand beyond its cable network roots with the launch of the BET+ subscription streaming service and BET Studios, which provides equity ownership to Black content creators.
In his new role as CEO, Mills will continue to push for company- and industry-wide change. One example is BET’s Content for Change initiative, which uses data to effect societal change and fight against bias, and was recently adopted by ViacomCBS across the entire organization.
“Under Scott’s leadership, BET has reached new heights with continued commercial success and profound cultural impact during a period of immense industry and social change,” Bakish said in a statement. “Scott has been instrumental in the expansion of the BET brand as the premier destination for Black entertainment and top talent, and he has spearheaded transformative initiatives that not only give back to the community, but also play a critical role in representation in front of and behind the camera.”
Added Mills: “Through the power of the BET brand, our incredible team and great partners, we’ve established leading business franchises across linear, streaming, digital, and most recently, content development and distribution. It is an extraordinary privilege to steward such a culturally significant brand with an enormous legacy as a catalyst for change. As CEO, I look forward to working with my immensely talented BET colleagues and our great partners to ensure that BET continues to thrive and remains ideally positioned to succeed in the ever-changing media landscape.”