Beyond Rights, the distribution arm of Beyond International, has appointed veteran international TV executive David Smyth its new CEO.
Smyth (pictured) will report to Mikael Borglund, CEO and managing director of Beyond International, when he assumes the role on January 3.
The move comes after current CEO Kate Llewellyn-Jones decided to step aside to focus on family commitments. She will stay on with Beyond into early 2022 to ensure a smooth transition. Conversations are ongoing about how Llewellyn-Jones can continue to support the business on selected projects in the next year on a consultancy basis.
Smyth was most recently founder and CEO of YouLook.tv, billed as the UK’s first multi-channel AVOD service. Prior to Youlook.tv, he worked at 20th Century Fox as SVP and managing director, where he initiated the BBC/FX deal, and at Sky 1 where he was head of acquisitions. Smyth has also worked at the BBC and ITV.
“(Smyth) brings with him incredible depth and breadth, having worked for broadcasters, distributors and more recently an AVOD business, and his rich knowledge of the international TV market, coupled with his sharp commercial skills, make him perfectly poised to lead the team and drive the next phase of Beyond Rights’ future,”said Borglund in a release.
“We are sad to lose Kate but will always be grateful for the significant contribution she has made to the business” he added. “She hit the ground running during an incredibly challenging period in 2020, and her drive, expertise and strategic smarts have helped to deliver the cohesive, ambitious, and thriving business that we have today.”