Amazon Prime Video is bolstering its international efforts with the addition of former ViacomCBS streaming exec Kelly Day to the team in a newly-created post.
Day, most recently president of streaming and COO for ViacomCBS Networks International, joins Amazon’s team in Washington, DC as vice president of Prime Video International, reporting to Mike Hopkins, senior VP of Amazon Studios and Prime Video.
At ViacomCBS, Day was appointed to head up streaming for the international networks division following the exit of Pierluigi Gazzolo in October 2020. Subsequently, this past June an executive realignment saw Day involved in planning the roll out of streaming service Paramount+ to international markets.
At Amazon Prime Video, Day will be tasked with overseeing its business and video offerings, including Amazon’s SVOD, TVOD and Channels businesses. According to an internal memo sent by Hopkins, Day will also work with Prime Video regional leaders and country directors to create local content strategies, and “she and her team will be key stakeholders in the development and launches of Amazon Original shows and movies, which will continue to roll up under Jen Salke and James Farrell,” wrote Hopkins.
“As I’ve said before, global expansion is a key driver of Prime Video’s growth and essential to the success of our business,” Hopkins added. “I couldn’t be prouder of all we’ve accomplished in building and scaling Prime Video globally. I look forward to the opportunities that Kelly’s leadership will bring.”