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WaterBear bolsters leadership team on first anniversary of launch

As the WaterBear Network celebrates its first anniversary on Wednesday (Dec. 1), the streaming platform announced it’s expanding its executive leadership team with three roles, while founder Ellen Windemuth transitions from ...
December 1, 2021

As the WaterBear Network celebrates its first anniversary on Wednesday (Dec. 1), the streaming platform announced it’s expanding its executive leadership team with three roles, while founder Ellen Windemuth transitions from joint CEO of Off the Fence and WaterBear to full-time CEO of WaterBear.

As of Wednesday, Sam Sutaria will take on the role of VP, strategy and development for WaterBear, while Poppy Mason-Watts has been appointed to VP, marketing and communications, and Louis Botha will fill the role of VP, finance and operations.

Since launching in December 2020, the free streaming platform boasts having expanded to reach 194 countries, built a network of more than 140 NGOs and brand partners, provided access to its members for more than 300 campaigns, produced more than 50 original productions and curated more than 1,000 documentaries.

“We are excited by the fantastic response to WaterBear in our first year,” Windemuth said in a statement. “With our global roll-out and the launch of WaterBear on Apple TV and Roku, we deliver our impact content to an ever growing audience. For our brand partners and our partner NGOs, the WaterBear platform now provides a window to an authentic base of value-led consumers.

“This expansion requires a strong and ambitious leadership team. In Sam, Poppy, and Louis we have the expertise, talent, dedication and ambition required to move the Network to its next level.”

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