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NENT’s Viaplay streamer to launch in the U.S. this week

The premium Nordic streaming service Viaplay will launch in the U.S. this week on Dec. 15. The platform from Nordic Entertainment Group (NENT Group) will be available as an add-on subscription, ...
December 13, 2021

The premium Nordic streaming service Viaplay will launch in the U.S. this week on Dec. 15.

The platform from Nordic Entertainment Group (NENT Group) will be available as an add-on subscription, priced at $4.99 per month, for Comcast’s entertainment devices including Xfinity X1, Xfinity Flex and XClass TV.

The U.S. launch expands Viaplay’s footprint to 10 countries, with at least six more planned to follow by the end of 2023. At launch, Viaplay will host more than 1,100 hours of Nordic series and films. NENT Group has said viewers can expect at least one premiere per week, with Viaplay aiming to release at least 60 originals in 2022.

A range of exclusive docuseries will be available through Viaplay at launch, with more planned to come.

“Our small corner of Europe produces some of the world’s most compelling stories. We create special shows that have both style and substance, and that have been embraced by audiences and critics,” said Anders Jensen, NENT Group president and CEO in a news release.

Viaplay is set to launch in the Netherlands on March 1 and in the UK during the second half of 2022, with Canada, Germany, Austria and Switzerland to follow by the end of 2023. There are plans as well for a Viaplay direct-to-consumer app in the U.S.

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