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HBO, HBO Max beat estimates to end 2021 with 73.8 million subscribers

WarnerMedia-owned network HBO and the streaming service HBO Max combined to end 2021 with approximately 73.8 million total global subscribers, more than management’s forecast, parent company AT&T announced on Wednesday ...
January 5, 2022

WarnerMedia-owned network HBO and the streaming service HBO Max combined to end 2021 with approximately 73.8 million total global subscribers, more than management’s forecast, parent company AT&T announced on Wednesday (January 5).

The company’s prior guidance predicted a year-end subscriber count at the upper end of its subscriber target of 70 million to 73 million.

The information was revealed ahead of AT&T CEO John Stankey’s appearance at Citi’s AppsEconomy Conference. AT&T will announce its full fourth quarter financial results on January 26.

The year-end number shows some growth from AT&T’s Q3 report in October, when it reported a combined subscriber count of 69.4 million, an increase of 1.9 million from Q2 and up 12.5 million year-over-year. HBO and HBO Max ended the year with several major releases, including several music documenatries in the Bill Simmons-produced ‘Music Box’ strand, day-and-date streaming premieres of scripted features like Dune and The Matrix Resurrections, and high-profile scripted series like the Sex and the City sequel And Just Like That.

WarnerMedia’s merger with Discovery Inc., which was announced in May of 2021, is expected to close this year.

 

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