HiddenLight Productions, the prodco founded by Hillary Rodham Clinton, Chelsea Clinton and filmmaker/entrepreneur Sam Branson, has launched a new unscripted label and landed its first commission from Britain’s Channel 4.
Vivienne Molokwu, the broadcaster’s commissioning editor of factual entertainment, has greenlit Inside the Superbrands, an eight-part docuseries that examines the economic and cultural legacy of some of the world’s biggest brands, including Kellogg’s, Heinz and Guinness. This will be the first production from HiddenLight’s HLP Studios.
“We are delighted to be working with Channel 4 on our first HLP Studios commission,” said HiddenLight CEO Johnny Webb in a statement. “HLP Studios gives us the opportunity to stretch our creative wings in formats and popular factual and bring our ethos to a wider factual audience.”
Inside the Superbrands will offer viewers exclusive access to the inner workings of eight leading global brands, capturing how these companies are adjusting their products and strategies for a changing market. The series will also explore the respective histories and cultural impacts of these brands, examining how they have become an intrinsic part of everyday British life.
Inside the Superbrands is the third confirmed docuseries from HiddenLight, following the YouTube Original If I Could Tell You Just One Thing (which premiered last summer) and Gutsy Women, an Apple TV+ adaptation of Rodham Clinton’s book The Book of Gutsy Women that was announced simultaneously with the prodco’s launch in December 2020 and is still in production.
(Pictured: Hillary Rodham Clinton (top right), Chelsea Clinton (bottom), and moderator Shaun Robinson (top left) at the keynote conversation for the virtual edition of the 2021 Realscreen Summit)