People/Biz

DAZN Group unveils new structure, leadership changes

Sports media giant DAZN Group has announced the implementation of a new structure for the company, as well as changes to its leadership team. Effective immediately, Shay Segev (pictured left) will ...
January 17, 2022

Sports media giant DAZN Group has announced the implementation of a new structure for the company, as well as changes to its leadership team.

Effective immediately, Shay Segev (pictured left) will be the sole CEO of DAZN Group. Segev joined the company in June of 2021, prior to which he was the CEO of Entain. He has a track record in scaling digital consumer businesses, which will be key as DAZN expands its consumer offerings alongside its sports streaming service.

During his time at Entain, Segev oversaw a period of major growth. By the time he left to join DAZN, Entain had become a market leader with a capitalization of £10 billion.

Meanwhile, DAZN co-founder James Rushton will continue his existing duties overseeing growth in local markets, rights and content. A 25-year veteran of the sports industry, Rushton spent most of his career at Perform Group, where he spearheaded many innovations and oversaw the business’ market expansion and revenue growth, including the launch of DAZN in 2016.

Additionally, Darren Waterman (pictured right) is joining DAZN Group as CFO, and will be based in London. Waterman brings experience from Amazon, where he led the finance team responsible for the Prime Video streaming service internationally. He brings to DAZN a track record of geographic expansion, video streaming, product innovation and investment in sports, TV and movie content.

After almost four years as CFO, Stuart Epstein will continue in the role of senior advisor and member of the DAZN board, enabling a smooth transition of his current roles and responsibilities during the first half of 2022.

“DAZN has become the global leader in sports streaming in just five years, and it is time to take this business to the next level,” said Kevin Mayer, chairman of DAZN Group in a statement.

“Shay’s technology background and outstanding history of delivering a strong performance culture will be hugely beneficial as DAZN introduces additional interactive fan engagement services such as betting and e-commerce for users to enjoy alongside our core offering of live sports streaming,” he continued. “James’ expertise in sports rights and deep understanding of the markets will ensure that DAZN continues to nurture and grow its core business.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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