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DAZN launches content development arm, unveils 2022 originals slate

Global sports-streaming platform DAZN is making a greater investment in its production of original content, the company announced on Wednesday (Jan. 19). The platform is launching a specialist content development arm, ...
January 19, 2022

Global sports-streaming platform DAZN is making a greater investment in its production of original content, the company announced on Wednesday (Jan. 19).

The platform is launching a specialist content development arm, called DAZN Studios. The goal of the new division is to create more development deals, to sell and license DAZN’s original sports documentaries, series and films, and to explore other new production opportunities.

DAZN also unveiled news of its slate of original content for 2022 on Wednesday, as part of its ‘World Cup Stories’ series. First up is Green Lions, a documentary feature celebrating the 2022 World Cup. The film covers one of the biggest upsets in the World Cup’s history, when Cameroon defeated the reigning world champion Argentina team in 1990. The film tells the story from the players involved in the game, and discusses how Cameroon’s success influenced the development of the nation’s players.

Green Lions is produced with Archer’s Mark and Dark Pictures for DAZN.

Next for DAZN is Maradona: The Fall, a documentary feature that covers football legend Diego Maradona’s fall from grace after he failed a drug test during the 1994 World Cup. The film includes exclusive interviews with FIFA president Sepp Blatter, Argentine soccer player Claudio Caniggia, and lawyer Alan Rothenberg. Maradona: The Fall is directed by Angus MacQueen (Maradona in Mexico) and produced by Ronachan Films. It’s scheduled to air on DAZN this autumn.

Ronnie, the second production from DAZN’s three-project development deal with Brazilian football star Ronaldo, rounds out DAZN’s slate. The film covers the football star’s World Cup career, including the 1998 World Cup final, his two debilitating knee injuries, and his performance at the 2002 World Cup, in which Brazil won the championship. It will also feature interviews with Ronaldo’s fellow football stars, including Roberto Carlos and Zinedine Zidane. Ronnie is a Zoom Sport production with DAZN, and is scheduled for a theatrical release in 2022.

DAZN had already been working with major names in sport and film through its DAZN Originals brand. Its latest production, La Guerra Civil (pictured), directed by Eva Longoria Bastón, is premiering at the Sundance Film Festival this year.

“DAZN Studios is going to enable us to broaden our original programming offering with productions that not only drive deeper engagement with fans, but [also] create opportunities via licensing, distribution, advertising and commissions,” said DAZN chief operating officer Ed McCarthy in a statement.

“We know that the way we tell stories never stops evolving. We already work with some of the biggest names and organizations in sport and film today, but as DAZN continues to grow, we also want to enable the next generation of filmmakers and invest in the future talent of sports storytelling.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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