The Walt Disney Company has once again reorganized its direct-to-consumer executive structure, while also creating a new hub for international content creation.
In the executive rejig, announced Wednesday (January 19), Rebecca Campbell (pictured), previously direct-to-consumer and international operations chair for the corporation, is now chairman for international content and operations, reporting to CEO Bob Chapek. In this expanded role, she will focus on local and regional content production for Disney’s streaming services, and will continue overseeing Disney’s international media teams worldwide.
The International Content and Operations group will function as a fourth content-creation engine for the company, alongside the Studios Content, General Entertainment Content and Sports Content groups.
Also upped in the reorg is Michael Paull, previously president of Disney+ and ESPN+, and now taking the role of president, Disney Streaming, with accountability for Disney+, Hulu, ESPN+ and Star+. He will oversee these platforms globally for Disney Media & Entertainment Distribution, and will report directly to its chairman, Kareem Daniel.
Joe Earley, meanwhile, is promoted to president of Hulu, reporting to Paull and replacing Kelly Campbell, who departed to NBCUniversal’s Peacock. He was most recently executive vice president, marketing & operations for Disney+.
A new head for Disney+, filling the role vacated by Paull in the reorg, will be announced in due course. Russell Wolff continues to head up ESPN+ as EVP and GM.
“Disney’s direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy,” Chapek said in a statement. “Rebecca has played a vital role in orchestrating our global platform expansion, and I’m excited that she will be leading our new International Content group, bringing her expertise and talent to oversee the growing pipeline of original local and regional content for our streaming services while continuing to lead our international operations.
“Likewise, with a relentless focus on serving consumers, Kareem has developed an industry-leading team of seasoned executives who are uniquely equipped to take our streaming business into Disney’s next century.”
“From the inception of our DTC business, we have been guided by a single, clear goal — to bring audiences the best entertainment wherever and whenever they choose — and we have continued to build a world-class team to deliver on that promise,” added Daniel. “Michael Paull has deep experience in the world of streaming, and is an accomplished leader with a passion for this business and a proven track record of building and expanding our streaming operations. Bringing Disney’s streaming platforms together under Michael’s expert leadership will allow us to create an even more compelling value proposition for consumers.”