Docs

Propelle Content Accelerator opens call for submissions

The Propelle Content Accelerator for Women — a partnership between Realscreen, Abby Greensfelder’s Everywoman Studios and, beginning this year, Endemol Shine North America designed to support the careers of up-and-coming ...
February 7, 2022

The Propelle Content Accelerator for Women — a partnership between Realscreen, Abby Greensfelder’s Everywoman Studios and, beginning this year, Endemol Shine North America designed to support the careers of up-and-coming women creators by pairing them with leaders in the industry for mentorship and project workshopping — has officially opened its call for entries for the 2022 edition.

Supplementing the program’s original documentary/docuseries focus, this year’s edition will double the number of creators it mentors and give out an additional Accelerator Award for unscripted formats. The new category will be spearheaded by Endemol Shine North America’s chief content officer Sharon Levy (pictured, right) and Greensfelder (left).

Administered by Realscreen, the format program will select three projects, and the creators of each will be paired with a female industry mentor. Each creative team will further workshop and develop the project to prepare it to pitch to buyers in June 2022 at the rescheduled Realscreen Summit in Dana Point.

Endemol Shine North America, in partnership with Everywoman Studios, will also provide financial support to further develop the winning format project.

Executive mentors for the inaugural format component are: Sahara Bushue, Westbrook Studios’ head of unscripted; Bunim/Murray Productions’ president Julie Pizzi, with vice president of development Myiea Coy; and Allison Wallach, EVP and head of Fox Alternative Entertainment.

Executive mentors for this year’s documentary/docuseries program are: Stephanie Noonan Drachkovitch, co-CEO and co-founder, 44 Blue Productions (a Red Arrow Studios Company); Devon Graham Hammonds, SVP of East Coast development and current programming, Industrial Media; and Rushie Perera, co-founder, North Maple Productions.

These mentors, along with Everywoman Studios, will jointly evaluate the submitted projects and identify a group of finalists to move forward (three docs/unscripted projects and three format projects). Each finalist and paired mentor will take the projects from concept to pitch with Abby Greensfelder of Everywoman Studios and Sharon Levy of Endemol Shine North America overseeing the process on the format program and facilitating opportunities for pitches with network executives. Everywoman Studios will partner with the winning documentary creator(s) to help make their project(s) happen, and Everywoman Studios alongside Endemol Shine North America will partner with the winning format creator to help make their project(s) happen.

The announcement follows a panel session at Realscreen Summit LITE today (Monday, Feb. 7), in which Greensfelder, Levy, Pizzi, Bushue and Wallach discussed the formats business and how to “propel” women within the formats industry.

The deadline for submissions is Friday, March 11, 2022 at 11:59pm ET. To enter, and for more information, visit the submission portal via this link.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search