MIPTV organizers RX France, formerly Reed MIDEM, have announced that the third annual MIP SDG Award will be presented to ACT (Association of Commercial Television and Video on Demand Services in Europe), while the youth-focused sustainable fashion competition and media company Junk Kouture will also be honored with the first MIP SDG Innovation Award. The awards will be presented during MIPTV, which runs from April 4 to 6.
RX France launched the annual MIP SDG Award in 2020 to honor media companies for their action and contribution to delivering the Sustainable Development Goals as set out by the United Nations and its Decade of Action for Sustainable Development Goals program. Sky and A+E Networks are previous recipients of the award.
ACT, whose 28 members represent Europe’s top commercial broadcasters and VOD providers, will receive the MIP SDG Award in honor of its leadership on the issue of online disinformation. ACT’s ongoing campaign has promoted the value of trusted news sources while also bringing together private and public broadcasters with academics and NGOs to develop and provide potential regulatory solutions to the spread of disinformation.
ACT president Guillaume de Posch and director general Grégoire Polad will accept the award at a special session in the Palais des Festivals on the second day of the MIPTV market.
Also presented during the session will be the inaugural MIP SDG Innovation Award, which will go to Junk Kouture for its creative integrated program, which engages the world’s youth across several SDGs.
In building the world’s largest sustainable youth fashion competition since its launch in 2010, Junk Kouture has generated awareness about sustainability among the global Gen Z demographic. The 2022 initiative culminates with 60 winning teams participating in a World Final show featuring designs from Abu Dhabi, Dublin, London, Milan, New York and Paris. Accepting the award for Junk Kouture at MIPTV will be CEO and founder Troy Armour.
“We are delighted to honor both ACT and Junk Kouture for their impactful work,” said Lucy Smith, RX France entertainment division director and director of MIPTV, in a release. “Be it in practically tackling online disinformation or a disruptive take on fashion programming, both have progressed the sustainability and development agenda significantly to audiences in recent years. There is much for our wider industry to admire, and learn from, in their approach and campaigns.”
Added Melissa Fleming, the UN’s under-secretary-general for global communications: “I congratulate ACT for their leadership role in galvanizing European media to develop a common stance on tackling disinformation. Misinformation puts lives at risk, divides society and pollutes the media landscape. It is also running rampant around the war in Ukraine. The need for trusted, accurate sources of information has never been more critical and media plays a central role. It also gives me great pleasure to recognize Junk Kouture for having found fresh ways to engage young people as change-makers on the topic of sustainability.”