Formats

Armoza launches “Beat the Average” format for spring slate

Israeli content creator and distributor Armoza Formats, part of ITV Studios, has announced the international launch of entertainment format, Beat the Average, as part of its spring slate. In each episode ...
March 23, 2022

Israeli content creator and distributor Armoza Formats, part of ITV Studios, has announced the international launch of entertainment format, Beat the Average, as part of its spring slate.

In each episode of the show, a team of three contestants — comprised of friends, family or co-workers — compete in unique challenges across a variety of categories. In three stages that get increasingly difficult, they’ll face off against a group of 100 people doing the same task to get an average score.

The contestants must beat the average in tasks like holding their breath underwater or stomping grapes to win cash. As the challenges get tougher, pros will enter the group of 100 to boost the average score. If the team wins, one final task awaits for a chance to win big money.

Beat the Average joins the recently announced Drive Therapy on Armoza’s MIPTV slate.

“This fun and feel-good format brings a new spin on the genre, where you don’t need to be the most talented to win, making it more relatable for viewers at home,” said Amos Neumann, COO of Armoza Formats, in a release. “With strong visuals, scalable challenges, and strong social and digital opportunities due to the variety of challenges, Beat the Average offers the full package.”

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).

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