Israeli content creator and distributor Armoza Formats, part of ITV Studios, has announced the international launch of entertainment format, Beat the Average, as part of its spring slate.
In each episode of the show, a team of three contestants — comprised of friends, family or co-workers — compete in unique challenges across a variety of categories. In three stages that get increasingly difficult, they’ll face off against a group of 100 people doing the same task to get an average score.
The contestants must beat the average in tasks like holding their breath underwater or stomping grapes to win cash. As the challenges get tougher, pros will enter the group of 100 to boost the average score. If the team wins, one final task awaits for a chance to win big money.
Beat the Average joins the recently announced Drive Therapy on Armoza’s MIPTV slate.
“This fun and feel-good format brings a new spin on the genre, where you don’t need to be the most talented to win, making it more relatable for viewers at home,” said Amos Neumann, COO of Armoza Formats, in a release. “With strong visuals, scalable challenges, and strong social and digital opportunities due to the variety of challenges, Beat the Average offers the full package.”